Are you desperately looking for means of making money online,while you are at home or as a part time job? CPA Marketing is an option for you.

I don’t know if you might have heard about this CPA Marketing or came across it before,but if you haven’t not too worry.

After reading this article,i will have to explain the following:

  • What is CPA Marketing. 
  • How CPA Marketing Works.
  • Qualities Needed.
  • Networks for CPA Marketing.
  • Terms about CPA Networks.
  • Things to Consider.
  • Earning on CPA Marketing.


What is CPA Marketing

The abbreviation CPA stands for “Cost Per Action”

It can also be called Pay Per Lead, in short PPL.

CPA is one of the popular ways of making money on the internet. CPA marketing is very simple: you get paid when someone clicks on your affiliate link and completes an action.

That action could be:

  • Providing an email address.
  • Signing up for a free trial of a product.
  • Downloading a mobile app.
  • Requesting a quote.
  • Getting a Sale.

Thus driving your traffic to a particular task can lead you to money. Generally, you can make $0.50– $20 per CPA offer.

CPA is easier because you’ll earn money even if a product is not sold.

Unlike affiliate marketing where somebody must purchase a product for you to receive commissions.

CPA model works on lead generation. Many big companies are willing to pay big commissions for generating targeted leads.

Your job is to just get them a lead, they will do rest of the work for generating a sale from those leads.

How CPA Marketing Works

There are some well-known CPA networks who control the whole process.

The vendors or CPA offer creators submit their particular job or product to CPA networks and those CPA networks promote those offers via CPA marketers like us.

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They give us a fixed amount of money for every particular offer depending on how much the vendor or CPA offer creator has invested.

Your work in very simple; firstly you have to apply to a CPA network and after getting approved, browse the existing offers and select the offer that suits to your interest.

After determining the offer just promote it as much as you can to the targeted online visitors.

Qualities Needed

  • People who love to talk, write, explain and have the ability to persuade.
  • Ability to promote CPA affiliate links using social media, videos, forum marketing, paid ads, etc.
  •  Ability to persuade and convince people through right argument and explanation.
  • Best for people who already own a blog or website with some daily traffic.

Networks for CPA Marketing

There are some good networks that works most for CPA Marketing ,which I recommend you to give a try.

NB:The networks I listed below are with links to their you can click on them or copy their URL

Some of those networks are:

Terms about CPA Networks

There are some words or terms you might always come across while running CPA marketing.

Some of those terms are:

1.EPC: Full form of EPC is Earning Per Click. It does not mean that you will get money to bring only clicks to your offers. It means, in average publishers earned the given EPC rate from every click.

For example: If a CPA offer of $2.50 got 500 clicks from 20 different publishers and among them 70 clicks converted into leads. So, it’s EPC will be ($2.5*70)/500 = $0.35.

2.Payout/CPA rate: This is the money rate which you will be paid for getting every single lead/action for that particular CPA offer. So, have a look of Payout/CPA rate before selecting your offer.

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3.Advertiser and Publisher:Advertisers are the people who pay CPA networks to get conversion of their offers.

On the other hand, Publishers are the people like you and me who are promoting the offers of CPA network to make money.

4.Conversion (in %): This is an important indication about which offer to choose before you start your promotional activities. CPA offers with high conversion rate are always preferable.

For example: Think about the previous example where the offer got 500 clicks and 70 leads/actions. Here is the conversion rate of that offer (70/500)*100% = 14%.

5.Offer type: CPA networks included offers of various types such as Pin submit, Email submit, Downloads, Survey, Installs, Mobile, Purchase etc

6.County code: Almost 95% of CPA offers are county targeted. Therefore, you must be careful about choosing the offer.

If you promote US offers to the people of Australia you will not get any payment. Some CPA networks categorized their offers based on county and some mention the county code (US, UK, AU, BR etc) along with the offers.

Things to Consider

1.Select your perfect offer – If you already own a blog in any particular niche then select an offer related to that niche. Make sure it is relevant to your blog and audience.

For example: If your blog talks about android app gaming, then a CPA offer which pays you when somebody installs an android game app would be perfect for you.

2.Getting accepted – Believe or not but getting accepted into CPA networks has become a huge stumbling block for most of the marketers.

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Most of the CPA networks nowadays implement tough scrutiny to ensure that only high quality and legitimate marketers get access to their offers.

This is to prevent any fraud or any illegitimate activity.

3.Be honest – CPA networks filter out scammers and not the legitimate people. So make sure the information you provide is real and isn’t shady. Don’t try to trick them.

4.Know you offer – If you already know what offer you want to promote then it’s a great plus point. You’ll be asked about it when you’ll fill the application.

This shows that you are one with a plan.

5.Know your traffic sources – While filling your application you’ll be asked about your traffic sources. So you must know how people are going to reach your offer.

Are you going to promote it through email marketing, mobile ads, writing an article on blog or anything else, you must clearly mention about it.

Earning on CPA Marketing 

Commissions for CPA offers usually range from $0.10 to $10 per action. In some niches such as Insurance, Attorney, Antivirus Software it can go upto $50 per action.

Imagine if you could get 10 people to download a trial version of an antivirus software which pays you $50 per install, you’ll earn $500 without even selling anything.

The commission’s offered are decided based on the factors such as niche, back end product cost, product demand and supply, targeted country and so on.

In order to earn maximum commissions, it is best that you choose offers which are relevant to your audience and pay higher commissions.


If you have read this article and still have any questions,Hit the comment box below 👇👇👇

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